What is Gold-Filled? Can it Tarnish? FAQs
Learn the ins and outs of using gold-filled in your designs. Using and explaining gold-filled can be complicated, prepare yourself with these common questions about the material.
Read MoreBlog
Halstead Jewelry Articles
Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.
Keep up to date with our tips & tricks through our great articles
Subscribe now!
Grant Opportunities for your Jewelry Business
Grants can be a great way to help your jewelry business get to the next level. Read on for a list of grants for your business, as well as some tips and resources of where to look for funding options.
Read More
Using SEO To Market Your Jewelry Business
Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!
Read More
by Lilian Raji
Jewelry Public Relations: Are you Ready to Hire a PR Company?
Thinking about hiring a jewelry public relations firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready.
Read More
How To Start A Jewelry Business
Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips on how to run a jewelry business.
Read More
Spring Ring Clasps: All you Need to Know
Learn everything you need to about spring rings to help you make an informed decision. This post covers the construction, the benefits, and tips for the proper care and usage.
Read More
by Lisa Lehmann
Family First: Featuring Your Family in Jewelry Marketing -
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
Read More
by Andrea Li
Marketing your Jewelry on Pinterest
Join Andrea Li, jeweler and Pinterest guru, to learn about marketing your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business.
Read More
Influencer Jewelry Marketing
Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.
Read More
Creating Content for Jewelry Businesses
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
Read More
by Erica Stice
Types of Beading Findings
Learn about types of beading findings in our educational jewelry guide! When you are beginning beading, the lingo can be overwhelming. Learn the essential vocabulary and common components you will need. Choose the right beading wire, clasps, headpins, and more for your next beading design.
Read More
Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
Read More
How to Transition your Jewelry Making Hobby into a Business
Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.
Read More
Tips to Start Offering Custom Jewelry -
Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.
Read More
Which Website eCommerce Platform is Right for Your Jewelry Business?
There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the best website building platform for your jewelry business.
Read More
The Importance of Creating your Jewelry Brand
You hear about jewelry branding all the time when you start marketing your small business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
Read More
by Lisa Lehmann
Make It Personal: Connect with your Jewelry Customers -
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
Read More
Wholesale Nature Jewelry for Outdoor Retailers
As an outdoor retailer, if you're looking for some new product inspiration, consider adding some outdoor and nature themed jewelry to your store for the customers who want to dress up their outdoor style.
Read More
by Erica Stice
5 Unisex Designs to Expand Your Jewelry Collection -
Trying to find a way to bring in new clientele? Incorporate these 5 unisex designs into your existing jewelry line to expand your collection.
Read More