What is Gold-Filled? Can it Tarnish? FAQs
Learn the ins and outs of using gold-filled in your designs. Using and explaining gold-filled can be complicated, prepare yourself with these common questions about the material.
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Halstead Jewelry Articles & Videos
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by Lisa Lehmann
Family First: Featuring Your Family in Jewelry Marketing -
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
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by Andrea Li
Marketing your Jewelry on Pinterest
Join Andrea Li, jeweler and Pinterest guru, to learn about marketing your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business.
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Influencer Jewelry Marketing
Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.
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Creating Content for Jewelry Businesses
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
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by Erica Stice
Types of Beading Findings
Learn about types of beading findings in our educational jewelry guide! When you are beginning beading, the lingo can be overwhelming. Learn the essential vocabulary and common components you will need. Choose the right beading wire, clasps, headpins, and more for your next beading design.
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Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
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