The Importance of Creating your Jewelry Brand

You hear about jewelry branding all the time when you start marketing your small business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.

by Ashley Maldonado

Turn Your Artist Bio Into Your Jewelry Story

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

Ready to hire extra help for your jewelry business? Consider a team of independent contractors! Read through Kristen Baird's experience and tips hiring her independent contractor team.

by Kristen Baird

Building a Contractor Team for your Jewelry Business - lock

When you're ready to hire help for your jewelry business tasks, consider building a team of independent contractors. Read through Kristen Baird's experience of hiring her team and her tips to help you successfully hire your own team.

Finding a work life balance between parenting and running your jewelry business can be a struggle.

by Kelli Vanyek Greene

Balancing Parenting & Your Jewelry Business - lock

Being a jewelry business owner means you are already juggling multiple tasks and trying to find time to execute them all. Now, add in another job that takes even more patience and talks back. Whether you started your business after becoming a parent or had little ones along the way; finding a work life balance that makes the whole family happy can be a struggle.

Jewelry critiques can be intimidating. But they also progress your work. Learn how to make the most out of jewelry collection critiques.

by Vince Pontillo-Verrastro

The Value of Critiques When Developing a Jewelry Collection - lock

Critiques can be one of the most intimidating aspects of making jewelry. But they can also help your work progress and open your jewelry to an all new group of people. Learn more from guest writer Vince Pontillo-Verrastro about how to make the most out of jewelry critiques.

A jewelry business plan is a tool to help you work through planning and preparations steps so your business will be successful.

by Kelli Vanyek Greene

Jewelry Business Plan Toolkit - lock

The Jewelry Business Plan Toolkit is the perfect resource whether you are just launching or realizing later in the process that your business needs some attention to get off the ground.

Personal safety in the jewelry business is an important issue. Use these tips to keep you and your inventory safe at home and on the road.

by Hilary Halstead Scott

10 Tips for Personal Safety in the Jewelry Business

Personal safety is an important issue in our field. Unfortunately, it is rarely given due attention until the aftermath of a tragedy when a member of our community is the victim of burglary or assault. This article will explore basic prevention strategies to protect yourself and your inventory.

by Ashley Maldonado

Custom Jewelry Tags to Advance Your Jewelry Business

Custom jewelry tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

Every jewelry designer loves some press coverage! Read on for tips to create a media kit that will put your designs in front of editors.

by Hilary Halstead Scott

How to Create a Press Kit for Jewelry Artists

Every jewelry designer loves a little press coverage! Read on for tips to create a jewelry press kit that will easily put your business and designs in front of editors and influencers.

by Kelli Vanyek Greene

Exhibiting in Jewelry Wholesale Shows - lock

Is your jewelry business ready to take on wholesale accounts or are you looking to find new retailers for your brand? Learn the benefits of exhibiting your line at a jewelry wholesale show.

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of

by Hilary Halstead Scott

Tips to Nail Your Jewelry Sales Pitch

Learn how to craft the perfect jewelry sales pitch for client prospects. You can meet leads literally anywhere, even in an elevator. Grab their attention quickly and get that follow-up.

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i

by Liz Kantner

Tips to Increase Your Instagram Engagement - lock

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 10 tips to increase you Instagram engagement. This blog was updated November 2022.

How do you stay on top of what’s happening in the jewelry world? With these top Jewelry Blogs!

by Kelli Vanyek Greene

Jewelry Blogs You Should Be Following

How do you stay on top of what’s happening in the jewelry world? Keeping up to date with jewelry trends and news has never been easier. Follow these jewelry blogs to be in the know with all things jewelry related.

by Adriane Dalton

How To Guest Write For A Jewelry Publication - lock

Guest writing for a jewelry blog or publication is a great way to expand your brand reach and authority. Adriane Dalton, editor of Metalsmith Magazine, gave us great tips for improving confidence in your writing and how to pitch your ideas.

Interested in selling your jewelry wholesale to shops & boutiques? Guest writer Robin Kramer has some great strategies to help you succeed.

by Robin Kramer

5 Jewelry Wholesale Strategies You Never Thought Of - lock

Read these great jewelry wholesale strategy tips from Robin Kramer, of Red Boot Consulting and Flourish & Thrive Academy, on how to sell your jewelry to stores at wholesale.

Hiring your first jewelry business assistant is a huge step in your business' growth! We asked our jeweler friends to give us their best advice.

by Ashley Maldonado

Hiring Your First Jewelry Studio Assistant

Hiring your first jewelry business assistant is a huge step in your business’ growth! It can also make you nervous as you think about inviting someone else into your design process. We talked to jewelers who have been there, either as a new boss or as a studio assistant to give you tips on making this big step successful.

Curator Bella Neyman gave some great tips on showing your collection in jewelry exhibitions and some new ideas on where to look for one.

by Bella Neyman

How to Use Jewelry Exhibition Opportunities to Build Your Business - lock

Being an artist isn’t easy, not only do you need to make work but then you also have to sell it. How do you stand out in the competitive jewelry space? Read Bella Neyman's advice on using jewelry exhibitions as a strategy for getting exposure for your brand.

Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.

by Ashley Maldonado

How to Market Your Jewelry on Facebook

Marketing jewelry online with Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success.

Halstead Jewelry Articles tagged with jewelry business tips