An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of

Tips to Nail Your Jewelry Sales Pitch

Learn how to craft the perfect jewelry sales pitch for client prospects. You can meet leads literally anywhere, even in an elevator. Grab their attention quickly and get that follow-up.

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i

by Liz Kantner

Tips to Increase Your Instagram Engagement - lock

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 10 tips to increase you Instagram engagement. This blog was updated November 2022.

by Adriane Dalton

How To Guest Write For A Jewelry Publication - lock

Guest writing for a jewelry blog or publication is a great way to expand your brand reach and authority. Adriane Dalton, editor of Metalsmith Magazine, gave us great tips for improving confidence in your writing and how to pitch your ideas.

Curator Bella Neyman gave some great tips on showing your collection in jewelry exhibitions and some new ideas on where to look for one.

by Bella Neyman

How to Use Jewelry Exhibition Opportunities to Build Your Business - lock

Being an artist isn’t easy, not only do you need to make work but then you also have to sell it. How do you stand out in the competitive jewelry space? Read Bella Neyman's advice on using jewelry exhibitions as a strategy for getting exposure for your brand.

Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.

by Ashley Maldonado

How to Market Your Jewelry on Facebook

Marketing jewelry online with Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success.

Here are some tips and tricks on how to take your jewelry photography to the next level using your smartphone camera.

by Janelle Hinesley

Jewelry Photography Tips

Here are some tips and tricks on how to take your jewelry photography to the next level with your smartphone camera.

Make sure your jewelry makes the best first impression with these tips and inspiration for packaging your handmade jewelry.

by Ashley Maldonado

Jewelry Packaging Ideas & Inspiration - lock

You’ve put a lot of thought into making your jewelry look beautiful and feel on brand. Make sure it makes the best first impression when it arrives to your customers. Check out these tips and inspiration for packaging your handmade jewelry. This blog was updated in September 2022.

Birthstones have always had special meanings. Learn about the history and meanings of each month's birthstones in this article.

by Ashley Maldonado

Add Meaning to Your Jewelry with Birthstones

Birthstones have always had special meanings, though they haven’t always been the same. Learn about the history and meaning of birthstones in this article. This blog was updated in 2020.

The holidays are overwhelming for most small jewelry business owners. Read our top tips on how to survive and thrive during the busy season.

by Ashley Maldonado

Small Jewelry Business Holiday Checklist

The holiday season is both the best and most stressful time of the year for small jewelry businesses. Stay organized and make it your most successful season with these tips. This blog was updated in 2020.

Halstead Jewelry Articles tagged with jewelry marketing